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broadthinking

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What's Happening Now

April 1, 2013 8:54 am

People in the communities (health navigators etc) should take the lead in developing training or educational material – not the government, not the MCOs. Why? Because the feds (through MCOs etc) are out of touch. Lets encourage video development etc from the street on up and not the other way. Let’s encourage the use of storytelling from real consumers to consumers (C2C).

April 1, 2013 8:58 am

In my opinon HealthIT.gov is not going to get many eyeballs. Most people Google and are more likely to land on WebMD – why compete? Why not partner with WebMD or Mayo for website info? Agree that trusted sources are key, but I don’t think the Feds will ever have that level of trust from a branding perspective so why waste resources to duplicate that?

And let’s focus on mobile apps – not websites. Mobile is where it’s at – especially when it comes to reaching folks in underserved areas where access to Internet is an issue.

April 1, 2013 9:11 am

The platforms have to be standardized to allow for consumers and various providers to easily enter and extract data – or shared-care plans fall apart. The permissions piece is key. Consumers need to be educated on who (providers/payors/caregivers) can see what (health data). This is especially important in the areas of behavioral health.

Data entry on the consumer side should be simple, simple, simple and driven from mobile apps . This should include the ability to scan a Rx by snapping a picture from the phone, etc. etc.

There are so many vendors doing all of this – the question is really one of subtraction at this point. I like the idea of Blue Button being the common denominator (platform) that developers and consumers can work with.

April 1, 2013 4:54 pm

VA, United, Aetna, Kaiser, TriCare are supporting the platform – I would look to those folks for feedback on what marketing and outreach efforts have resulted in their members using the app. Clearly interoperability is not an issue since all of those organizations run on different platforms. Then ask what data (inputs or extracts) have been problematic. I’m not close to the project, but it appears the adoption of BlueButton is taking off. If so, focusing ONC resources on increasing that adoption sounds like a good plan.