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In my opinion, to support personalized medicine, two approaches are required:
1) Full integration of commercial mHealth solutions into EHRs and clinical software. In this way, the PGHD can be also incorporated seamlessly. I believe that cool mHealth solutions that resemble aplications such as Runkeeper can make obeying the care plans fun and new and trendy lifestyle that both the patient and doctor agree on.
2) The structure of data captured in EHRs must be also adapted to support personlized medicine – personal genomics and better identification of candidates for clinical trials. It is described in this book http://www.amazon.com/Medicine-Denial-Lawrence-L-Weed/dp/1456417061 but it seams that not many clinical softwares adopted this approach.
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